Sefalana Unveils Online Grocery Shopping

The initiative, which was successfully piloted last year, is done in collaboration with BotswanaPost -- for delivery purposes -- and Barclays Bank, which will ensure safety during transactions through their partners, United Kingdom-based Cyber Source. Speaking during the launch, the Group Finance Director Mohamed Osman said the Botswana market had moved into the digital era as almost everyone has access to either a computer or smartphone.

“Botswana market has become sophisticated in the way they shop,” he said. “Our customers are looking to be able to get what they want in the easiest convenient way possible. Sefalana has recognised this, hence the reason we introduced the concept of online shopping.” Osman said the introduction of the online shopping was a way of improving their new branding, which they introduced last year. According to Osman, it took Sefalana nine months to develop the idea, which was piloted in November last year.