Sechaba reels under tough alcohol regulations

De Kok
De Kok

Sechaba Brewery Holdings Limited says the tough trading environment for alcohol related products has led to declining sales.

In the annual report for the year ended March 31 2014, the brewer says although exports rose, local sales of alcoholic beverages’ softened by 2.4 percent as the levy coupled with tough traditional beer regulations dropped total sales by three percent.

“Alcoholic beverages declined by three percent against prior year due to the continued impact of the traditional beer regulations. Over the year, sparkling soft drinks declined by one percent as competition increased with competitors selling lower quality brands at prices below KBL prices,” managing director, Johan De Kok said in a statement accompanying the results.

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