Repurposing marketing assets
Friday, May 20, 2022 | 590 Views |
Sharing knowledge: Tlagae
Marketing assets used to comprise of perceptible collateral one could physically account for. Printing 500 flyers meant you calculate the awareness spread at 500+ (with the unequitable hope that secondary viewership of the flyer would take place). This worked until the harsh reality that locked people behind closed doors and strictly restricted movement worldwide during COVID-19 lockdowns. What to do to stay known and in touch with your customers?
Digitise!
Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...