Repurposing marketing assets

Sharing knowledge: Tlagae
Sharing knowledge: Tlagae

In today’s digitised world, we see a major transformation from traditional marketing vehicles to more nontangible digital domain conveyance of messaging and advertising.

Marketing assets used to comprise of perceptible collateral one could physically account for. Printing 500 flyers meant you calculate the awareness spread at 500+ (with the unequitable hope that secondary viewership of the flyer would take place). This worked until the harsh reality that locked people behind closed doors and strictly restricted movement worldwide during COVID-19 lockdowns. What to do to stay known and in touch with your customers?


Editor's Comment
Something ought to be done about deadly A3 Road

The accident which happened near Marapong village comes after yet another horrific accident which claimed 16 lives in July last year near Hubona. These stats don’t include other accidents where fatalities were not as many as the two.While several factors may have contributed to the two accidents and many others, many believe the biggest with that road is the bad state that the road is in. Unconfirmed reports in the most recent accident state...

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