Repurposing marketing assets

Sharing knowledge: Tlagae
Sharing knowledge: Tlagae

In today’s digitised world, we see a major transformation from traditional marketing vehicles to more nontangible digital domain conveyance of messaging and advertising.

Marketing assets used to comprise of perceptible collateral one could physically account for. Printing 500 flyers meant you calculate the awareness spread at 500+ (with the unequitable hope that secondary viewership of the flyer would take place). This worked until the harsh reality that locked people behind closed doors and strictly restricted movement worldwide during COVID-19 lockdowns. What to do to stay known and in touch with your customers?

Digitise!

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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