Repurposing marketing assets

Sharing knowledge: Tlagae
Sharing knowledge: Tlagae

In today’s digitised world, we see a major transformation from traditional marketing vehicles to more nontangible digital domain conveyance of messaging and advertising.

Marketing assets used to comprise of perceptible collateral one could physically account for. Printing 500 flyers meant you calculate the awareness spread at 500+ (with the unequitable hope that secondary viewership of the flyer would take place). This worked until the harsh reality that locked people behind closed doors and strictly restricted movement worldwide during COVID-19 lockdowns. What to do to stay known and in touch with your customers?

Digitise!

Editor's Comment
Shame on the Police!

According to a press statement from the police, unidentified armed men attacked on duty police officers at the station in the early hours of Tuesday.During the attack, the suspects stole 14 riffles, five pistols and an undisclosed number of ammunition.Although unconfirmed, it is alleged that the suspects were just carrying knives and axes, which they used to scare the men and women in uniform before they took them hostage to help themselves to...

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