Pula Medical Aid rebrands to PulaMed

He said the rebrand is an opportunity for Pula Medical Aid Fund to renew and reaffirm its promise to members, and similarly for stakeholders to realign and remember why they have chosen the brand as their trusted service partner.

They also conducted a comprehensive brand and customer satisfaction audit, which informed the new shift. “Coming up with the new brand identity, we had to ensure that we preserve the fund’s existing integrity and brand warmth whilst infusing new energy and maintaining the fund image and integrity in a changing operating environment,” he said.