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Pula Medical Aid rebrands to PulaMed

Dr Khumoetsile Mapitse
Dr Khumoetsile Mapitse

Pula Medical Aid has recently rebranded to PulaMed as part of its 30th-anniversary celebration. Speaking during the launch recently, Pula Medical Aid Principal Officer Dr Khumoetsile Mapitse said they considered several factors when rebranding, which included reflecting on their journey as a fund.

He said the rebrand is an opportunity for Pula Medical Aid Fund to renew and reaffirm its promise to members, and similarly for stakeholders to realign and remember why they have chosen the brand as their trusted service partner.

They also conducted a comprehensive brand and customer satisfaction audit, which informed the new shift. “Coming up with the new brand identity, we had to ensure that we preserve the fund’s existing integrity and brand warmth whilst infusing new energy and maintaining the fund image and integrity in a changing operating environment,” he said.

Editor's Comment
Ramogapi & Co should clear the Bonno confusion

According to a report elsewhere in this publication, various district councils announced that a one-bedroom home now costs over P130,000 more, a near-unthinkable 32% increase. This isn't just a minor adjustment, but a devastating blow to the dream of affordable home ownership for ordinary citizens.What is most alarming is not just the scale of the increase, but the profound confusion it has exposed. Minister Ramogapi has publicly...

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