Orange leverages AI, infrastructure to drive digital growth

Friday, April 17, 2026 | 150 Views |

Market leader: Orange has the highest number of subscribers across mobile and mobile money in Botswana PIC: MORERI SEJAKGOMO

MOROCCO, Casablanca: Orange is accelerating its digital transformation strategy by leveraging Artificial Intelligence (AI) across its networks and services, with a strong focus on enhancing customer experience and expanding connectivity across its footprint.

Officials said a key pillar of the strategy is the integration of AI into platforms such as Max It, enabling the use of local languages and making digital services more accessible and inclusive for users across different markets.

“We are leveraging Artificial Intelligence to ensure that our services, including platforms like Max It, are more intuitive and accessible through the use of local languages,” Orange representatives said here. “This is critical in driving digital inclusion across our markets.”

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