Mphato champions local travel industry
Tuesday, April 08, 2025 | 380 Views |
Lorato Mphato. PIC.KENNEDY RAMOKONE
With a background in aviation, Mphato took a leap of faith in 2008 and ventured into a then-nascent industry. Determined to equip herself with the necessary skills, she enrolled in a travel agency school in Canada, where she balanced work and studies. "I was schooling and working at the same time. I worked at Flight Centre Canada. Upon completing my studies, I focused fully on building my business. The market was good as people there are always travelling," she said. Following her success in Canada, Mphato expanded her business by opening a branch in Botswana. After five years abroad, she returned home to tap into the growing local market. Despite the challenges of a developing industry, she found her footing by offering corporate travel packages, including staff retreats.
Today her company, African Lora, caters to destinations around the world. She acknowledges that the local market is relatively small, but referrals have helped expand her reach globally. "I still have loyal clients from Canada who prefer my services. I continue to curate travel packages for them to their destinations of choice." Mphato explained that package creation is budget-driven and customised to client needs. She noted a shift in travel trends post-COVID-19, with increased demand from locals seeking opportunities in the United Kingdom and students heading to China. To stay ahead of competitors, she emphasised the importance of building lasting relationships with clients. However, she admitted the rise of online booking platforms poses a significant challenge.
It is not uncommon in this part of the world for parents to actually punish their children when they show signs of depression associating it with issues of indiscipline, and as a result, the poor child will be lashed or given some kind of punishment. We have had many suicide cases in the country and sadly some of the cases included children and young adults. We need to start looking into issues of mental health with the seriousness it...