Masisi worried about growth of lab-grown diamonds

Masisi, whose country Botswana produces gem quality stones, added the synthetics have rapidly gained ground in the market posing both challenges and opportunities for the industry.

“At first glance, the rise of LGDs may seem like a formidable challenge to the natural industry. However, the key to maintaining a thriving market for natural diamonds lies in effective segmentation and marketing,” he told a Facets conference held in Gaborone last week.