Marketers urged to be innovative

Thursday, July 16, 2015

Local marketers have been urged to come up with innovative ways of branding in order to remain relevant in modern markets.

The call was made by the Dialogue Group Director, Tonderai Tsara yesterday at the first Marketing and Communication Dialogue Workshop that was held under the theme ‘key consumer trends from across the continent’.

Marketers from the private sector as well as parastatals such as the BITC, Local Enterprise Authority and Debswana, to mention a few, attended the workshop.

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Marketers urged to be innovative

Local marketers have been urged to come up with innovative ways of branding in order to remain relevant in modern markets.