�How to be trusted� :: Mmegi Online

Our recent research on honesty and how well certain industries are trusted didn’t just inspire and educate us, it prompted a range of companies to get in touch, asking for more information about how their industry performed.

The bad news is that no industry did well. The highest ranking industry, new car dealers, didn’t even reach “slightly honest”. Perhaps the most striking result of the whole survey was that of all the questions we asked, for all industries, 49.8% of them described the business as dishonest. The crude inference from this is that half of all people think that the business world is dishonest.

Let’s assume that this is true, that business is seen as largely untrustworthy. How can you company earn your customers’ trust? What can you do to make your customers think you’re an honest, decent company who will treat them fairly?

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