�How to be trusted�

Our recent research on honesty and how well certain industries are trusted didn’t just inspire and educate us, it prompted a range of companies to get in touch, asking for more information about how their industry performed.

The bad news is that no industry did well. The highest ranking industry, new car dealers, didn’t even reach “slightly honest”. Perhaps the most striking result of the whole survey was that of all the questions we asked, for all industries, 49.8% of them described the business as dishonest. The crude inference from this is that half of all people think that the business world is dishonest.

Let’s assume that this is true, that business is seen as largely untrustworthy. How can you company earn your customers’ trust? What can you do to make your customers think you’re an honest, decent company who will treat them fairly?

Editor's Comment
CoA brings sanity to DIS/DCEC long-standing feud

This decision follows the raiding of the office of the former Director General of the DCEC, Tymon Katlholo early 2022 and his staff officer by the DIS operatives who reportedly took files that they had targeted.After all back and forth arguments, the CoA has set the record straight giving an invaluable lesson to the DIS that it was no super security organ and it does not have any powers to cogently supervise other security organs including the...

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