Hopeful start to key diamond selling season

Friday, October 03, 2025 | 250 Views |

Real deal: Minerals and Energy minister, Bogolo Kenewendo, admires a local diamond during a visit to the Gemological Institute of America’s local branch recently
PIC: MBONGENI MGUNI

Positive signals are emerging as the diamond industry’s peak retail season picks up, with a survey of jewellers indicating that 61% were selling more natural diamonds than lab-grown.

Traditionally, the diamond industry records its highest sales each year between Thanksgiving in the United States and the Chinese New Year, as couples get engaged, married and people exchange gifts over the festive period.

The US accounts for more than 50% of annual natural diamond jewellery sales, whilst China was recently surpassed as the second biggest market for the stones by India.

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