De Beers� two-month diamond budget isn�t forever

De Beers mantra of two months lasted for decades
De Beers mantra of two months lasted for decades

De Beers ads in the 1980s famously told people to spend two months’ salary on their diamond engagement rings. In the US, that’s close to $10,000, based on wage data from the Organisation for Economic Cooperation and Development (OECD).

Now another diamond company has come up with a novel way of devising a ring budget, based not on income, but on how much is left each month. 

Mint Diamonds, a Texas-based online retailer of custom rings, says purchasers should be able to pay off their engagement rings within a year. To this end, they should calculate their “net-net” monthly income  what remains after a host of common expenses and multiply it by 12. So in 12 months, their disposable income will pay for their diamond. 

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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