De Beers� two-month diamond budget isn�t forever

De Beers mantra of two months lasted for decades
De Beers mantra of two months lasted for decades

De Beers ads in the 1980s famously told people to spend two months’ salary on their diamond engagement rings. In the US, that’s close to $10,000, based on wage data from the Organisation for Economic Cooperation and Development (OECD).

Now another diamond company has come up with a novel way of devising a ring budget, based not on income, but on how much is left each month. 

Mint Diamonds, a Texas-based online retailer of custom rings, says purchasers should be able to pay off their engagement rings within a year. To this end, they should calculate their “net-net” monthly income  what remains after a host of common expenses and multiply it by 12. So in 12 months, their disposable income will pay for their diamond. 

Editor's Comment
Routine child vaccination imperative

The recent Vaccination Day in Motokwe, orchestrated through collaborative efforts between UNICEF, USAID, BRCS, and the Ministry of Health, underscores a commendable stride towards fortifying child health services.The painful reality as reflected by the Ministry of Health's data regarding the decline in routine immunisation coverage since the onset of the pandemic, is a cause for concern.It underscores the urgent need to address the...

Have a Story? Send Us a tip
arrow up