De Beers’ sales perk up

Glittering riches: Diamonds appear to be clawing their way out a slump PIC: LUCARA
Glittering riches: Diamonds appear to be clawing their way out a slump PIC: LUCARA

De Beers’ rough diamonds sales almost tripled in the first sale of the year, reaching $370 million (P5.1 billion), rising from recent lows and signalling hopes for an uptrend in demand.

Preliminary receipts from the latest sales, held in Gaborone, were the highest since the seventh sales cycle last year, after which demand tightened even further, reaching COVID-era lows.

Commenting on the latest sales cycle, De Beers’ CEO, Al Cook, said solid consumer demand for diamonds in the United States over the year-end holiday season had “certainly helped” to stabilise the industry. He said there was certainty that polished diamond prices were increasing again.

Cook added that combined with the restart of rough diamonds imports into India, the trends in polished sales had led to demand for rough increasing substantially in the first sales cycle. While positive, the figures from the first cycle are however 19% down from the same period in 2023, a period during which demand was still surging from a rebound that had begun in 2022.


Cook said while positive signals were emerging in the industry, the prospects for economic growth in many major economies remained uncertain and De Beers expected that it would take some time for rough diamond demand to fully recover.

Demand for rough stones crashed last year due to an oversupply in the midstream and the retail sector as well as economic uncertainty particularly in the United States as well as stiffer competition at certain levels of the market from synthetics.

Editor's Comment
Government’s efforts commendable!

Since the news broke, the government made sure to work hand in hand with the South African government to assist the families of the victims. The two countries came together to help the families identify the bodies of their loved ones through DNA testing. The government also announced that they would assist families with food for mourners before the funerals.Even though the deceased persons were mostly residents of Molepolole, the government...

Have a Story? Send Us a tip
arrow up