De Beers’ sales dip :: Mmegi Online

De Beers’ sales in the group’s latest auction of the year, came in at a provisional $370 million, more than 42% down year-on-year and reflecting the challenging period rough diamonds are enduring. By comparison, sales at the previous auction, the sixth of the year, were measured at $411 million.

Group CEO, Al Cook said the prevailing economic environment was leading to softer end-client demand for diamond jewellery in key consumer markets. He added that the summer period (in the US) was associated with traditionally lower levels of midstream trading, while sightholders continued to take a prudent approach to their purchasing.

The diamond giant has noted headwinds in sales of rough this year, as global economic uncertainties have resulted in high inventories in the midstream, which built up from the historically high sales recorded last year.

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