Mmegi

De Beers pushes for festive season rebound

Busy, busy: Cook will headline major conferences in Dubai and Antwerp next month as he seeks to inject confidence into the future of natural diamonds PIC: MBONGENI MGUNI
Busy, busy: Cook will headline major conferences in Dubai and Antwerp next month as he seeks to inject confidence into the future of natural diamonds PIC: MBONGENI MGUNI

Diamond giant, De Beers, will now provide country of origin data for each of its rough stones above 1.25 carats in size, in a pushback against the ethical traceability claims that synthetic manufacturers have exploited to gain a stronger foothold against natural diamonds.

From January 2025, the country of origin will be expanded to rough diamonds above one carat in size.

The announcement this week comes as De Beers and the natural diamond industry mount a festive season marketing campaign that is crucial to a long-awaited recovery in the sector, following a slump extending back to the third quarter of last year.

Editor's Comment
Depression is real; let's take care of our mental health

It is not uncommon in this part of the world for parents to actually punish their children when they show signs of depression associating it with issues of indiscipline, and as a result, the poor child will be lashed or given some kind of punishment. We have had many suicide cases in the country and sadly some of the cases included children and young adults. We need to start looking into issues of mental health with the seriousness it...

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