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De Beers pushes for festive season rebound

Friday, October 25, 2024 | 2080 Views |

Busy, busy: Cook will headline major conferences in Dubai and Antwerp next month as he seeks to inject confidence into the future of natural diamonds PIC: MBONGENI MGUNI

Diamond giant, De Beers, will now provide country of origin data for each of its rough stones above 1.25 carats in size, in a pushback against the ethical traceability claims that synthetic manufacturers have exploited to gain a stronger foothold against natural diamonds.

From January 2025, the country of origin will be expanded to rough diamonds above one carat in size.

The announcement this week comes as De Beers and the natural diamond industry mount a festive season marketing campaign that is crucial to a long-awaited recovery in the sector, following a slump extending back to the third quarter of last year.

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De Beers pushes for festive season rebound

Diamond giant, De Beers, will now provide country of origin data for each of its rough stones above 1.25 carats in size, in a pushback against the ethical traceability claims that synthetic manufacturers have exploited to gain a stronger foothold against natural diamonds.

Human rights are sacred

Bakgatla Ba Kgafela celebrate as Kgosi Kgafela’s charges are dropped

First Lady's office hosts second annual thanks giving ceremony

PSLE performance on upward trend

Bona Life tee-off Maruapula Loxion Golf journey

Cops arrest young man, seize dagga in Metsimotlhabe

Second Mogoditshane rape attack in two weeks

Suspected suicide behind Sir Seretse Khama Barracks

Human rights are sacred