Mmegi

De Beers pushes for festive season rebound

Busy, busy: Cook will headline major conferences in Dubai and Antwerp next month as he seeks to inject confidence into the future of natural diamonds PIC: MBONGENI MGUNI
Busy, busy: Cook will headline major conferences in Dubai and Antwerp next month as he seeks to inject confidence into the future of natural diamonds PIC: MBONGENI MGUNI

Diamond giant, De Beers, will now provide country of origin data for each of its rough stones above 1.25 carats in size, in a pushback against the ethical traceability claims that synthetic manufacturers have exploited to gain a stronger foothold against natural diamonds.

From January 2025, the country of origin will be expanded to rough diamonds above one carat in size.

The announcement this week comes as De Beers and the natural diamond industry mount a festive season marketing campaign that is crucial to a long-awaited recovery in the sector, following a slump extending back to the third quarter of last year.

Editor's Comment
Botswana must not be a flag of convenience for rogues

‘A man’s country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle’.- George William CurtisAccording to the report carried in this publication, the fraudsters operating the so-called “dark fleet” have selected Botswana’s flag as their cover of choice. This is a direct assault on our country’s most valuable asset, the good name.For decades, Botswana has...

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