De Beers hopes P2bn marketing campaign will lift slump
Friday, November 08, 2019
The budget, announced this week, is the highest the diamond giant has ever spent in any year in the last decade. While De Beers states the budget as being for the entire year, the lion’s share of the marketing spend is typically focused on the last quarter of the year, targeting the US Thanksgiving, Christmas, the Chinese New Year and India’s wedding season.
The three countries are the major markets for polished diamonds and jewellery and those holidays are the peak period for sales.
The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...