This sector uses this platform for promotion of information and knowledge to students who are our future leaders and therefore is a key player in actualising the ideals of Vision 2016. It is of paramount importance that all sectors benefit from this platform and as such Fairground Holdings was prompted to change the dates of the fair to accommodate the school calendar. Nyaladzi Kutjwe, Marketing and Communications Manager of Fairgrounds Holdings said "Botswana Consumer Fair attracts over 60, 000 visitors during the sevenday event and various stakeholders have vested interest in capturing this concentrated population in one place for business or national interest. As management, we took a decision to move the event from August to July so that we can maximise the profitability of our product."
She added that the slogan for the Botswana Consumer Fair that read 'Your Spring Shopping Oasis' has also been changed as it had out-lived its lifetime as well as the fact that the event was no longer going to be held in Spring.
