Chobe's Deferral Policy Bears Fruit

COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES
COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES

Hospitality and tourism giant, Chobe Holdings’ marketing strategy of ‘don’t cancel, but defer policy’ has successfully been pushed as the company continues to hold advance travel receipt to the value of about P34 million at the financial year end.

Equally, the move also promoted domestic travel as a number of locals toured the country at reasonable cost.

“This initiative did however give our own citizens an opportunity to enjoy Botswana’s wildlife and landscapes at a more affordable price, from a group perspective,” Chobe chief executive officer, Jonathan Gibson said in his commentary on the group’s financial results for the year ended February 2021. “… it ensured that our properties were brought back to standard, and most importantly, it also allowed for the remobilisation of a number of staff at full salaries.”

Editor's Comment
GCC should fix the Gabs water flow mess

The sight of submerged yards and closed roads is an inconvenience and a clear sign that the capital’s water passages pose a problem to residents. With more rain forecast, this is not a time for panic, as Gaborone City Council (GCC) Mayor Oarabile Motlaleng rightly urges, but it is most certainly a time for urgent, collective action.His appeal for calm must be matched by a firm commitment from both the GCC authorities and every single resident....

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