Chobe's Deferral Policy Bears Fruit

COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES
COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES

Hospitality and tourism giant, Chobe Holdings’ marketing strategy of ‘don’t cancel, but defer policy’ has successfully been pushed as the company continues to hold advance travel receipt to the value of about P34 million at the financial year end.

Equally, the move also promoted domestic travel as a number of locals toured the country at reasonable cost.

“This initiative did however give our own citizens an opportunity to enjoy Botswana’s wildlife and landscapes at a more affordable price, from a group perspective,” Chobe chief executive officer, Jonathan Gibson said in his commentary on the group’s financial results for the year ended February 2021. “… it ensured that our properties were brought back to standard, and most importantly, it also allowed for the remobilisation of a number of staff at full salaries.”

Editor's Comment
Botswana deserves ideal political leaders

This remains to be seen, particularly as opposite unity has been seeing its ups and downs. In 2012, three opposition parties namely the Botswana National Front (BNF), the Botswana Movement for Democracy (BMD), and the Botswana National Front (BNF) formed a political alliance under the Umbrella for Democratic Change (UDC). The Botswana Congress Party (BCP) would, after rebuffs, join the coalition in 2017.The promise made by the coalition to its...

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