Busani's Ludo Rides Natural Hair Bandwagon

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With a growing natural black hair community, 29-year-old Wada Busani of Letsholathebe has noticed the trend and grabbed an opportunity to start her own hair product line called Ludo with both hands.

Busani, who also likes to grow her own hair naturally, said that she knows just how difficult it is to maintain natural coils without using harsh chemicals to soften it and make it easier to manage.  Acting on the desire to have satisfying hair texture she saw it fit to come up with a natural hair product line that caters to every African woman who prefers to grow or rather wear her hair naturally.

“Women used to look to harsh chemicals to straighten their hair, things have now changed as an increasing number of women are now doing away with the chemicals in favour of a more natural approach to hair care,” she said.

Editor's Comment
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