Branson urges entrepreneurs to benchmark globally

During a meeting session organised by the Botswana Investment and Trade Centre (BITC) last Thursday, as part of the Global Expo, the multi-billionaire said local businesspeople should not limit themselves to the domestic market, noting that Africa and the world are massive market places that need to be exploited.

According to Branson, start-ups are no longer constrained by geological boundaries as cross border collaborations allow new businesses to grow and develop.