Branson urges entrepreneurs to benchmark globally

Tuesday, November 07, 2017

Sir Richard Branson with Pat Dambe at the Global Expo 2017 PIC: THALEFANG CHARLES

Virgin Group founder, Richard Branson has advised local entrepreneurs to think globally and focus on making their products and services suitable for the global market.

During a meeting session organised by the Botswana Investment and Trade Centre (BITC) last Thursday, as part of the Global Expo, the multi-billionaire said local businesspeople should not limit themselves to the domestic market, noting that Africa and the world are massive market places that need to be exploited.

According to Branson, start-ups are no longer constrained by geological boundaries as cross border collaborations allow new businesses to grow and develop.

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Branson urges entrepreneurs to benchmark globally

Virgin Group founder, Richard Branson has advised local entrepreneurs to think globally and focus on making their products and services suitable for the global market.