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Botswana’s MICE potential in focus

Friday, February 28, 2025 | 190 Views |

In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions

JOHANNESBURG: Tourism remains a key pillar of Botswana’s economy, but its full potential in the business tourism sector is yet to be realised, delegates at a conference here have noted.

At Meetings Africa 2025 held this week, discussions emphasised the importance of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in driving economic growth.

For Botswana, they said this presents an opportunity to diversify its tourism offerings beyond leisure and wildlife tourism, positioning itself as a competitive player in Africa’s business events landscape.

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