Botswana’s MICE potential in focus
Friday, February 28, 2025 | 190 Views |
In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions
At Meetings Africa 2025 held this week, discussions emphasised the importance of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in driving economic growth.
For Botswana, they said this presents an opportunity to diversify its tourism offerings beyond leisure and wildlife tourism, positioning itself as a competitive player in Africa’s business events landscape.
Whilst the project received mixed reactions from members of the public, the project is indeed a welcome development, which needs to be implemented as soon as possible. Many shared their opinion, with those against the project decrying that if implemented, it will kill the already struggling public transport industry.Many countries around the world have state-run public transport, and those who have travelled to such countries will give testimony...