Mmegi

Botswana’s MICE potential in focus

In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions
In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions

JOHANNESBURG: Tourism remains a key pillar of Botswana’s economy, but its full potential in the business tourism sector is yet to be realised, delegates at a conference here have noted.

At Meetings Africa 2025 held this week, discussions emphasised the importance of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in driving economic growth.

For Botswana, they said this presents an opportunity to diversify its tourism offerings beyond leisure and wildlife tourism, positioning itself as a competitive player in Africa’s business events landscape.

Editor's Comment
Child protection needs more than prevailing laws

The rise in defilement and missing persons cases, particularly over the recent festive period, points not merely to a failure of policing, but to a profound and widespread societal crisis. Whilst the Police chief’s plea is rightly directed at parents, the root of this emergency runs deeper, demanding a collective response from every corner of our community. Marathe’s observations paint a picture of neglect with children left alone for...

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