Mmegi

Botswana’s MICE potential in focus

In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions
In session: The Meetings Africa 25 conference featured experts discussing trends in travel and tourism as well as related topics such as exhibitions

JOHANNESBURG: Tourism remains a key pillar of Botswana’s economy, but its full potential in the business tourism sector is yet to be realised, delegates at a conference here have noted.

At Meetings Africa 2025 held this week, discussions emphasised the importance of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in driving economic growth.

For Botswana, they said this presents an opportunity to diversify its tourism offerings beyond leisure and wildlife tourism, positioning itself as a competitive player in Africa’s business events landscape.

Editor's Comment
Get back what was stolen, and lock the door

That a single private law firm pocketed P6.5 million for just four cases, out of a total P11.1 million paid for 25 matters, reeks of a system that was not merely disorganised but open to abuse.Bayford has taken a welcome first step by telling the Public Accounts Committee the truth. Now he must act decisively to ensure it never happens again and that any money lost to wrongdoing is recovered.The figures are staggering. Whilst ordinary Batswana...

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