Botswana sets ambitious tourism targets to drive sector growth

Tuesday, April 28, 2026 | 330 Views |

Botswana has set ambitious targets to transform the tourism sector into the country’s leading contributor to the economy by 2030, as government intensifies efforts to diversify the industry and boost visitor numbers, length of stay, and overall spending.

Speaking at the 41st annual Hospitality and Tourism Association of Botswana (HATAB) conference in Maun last week, Minister of Environment and Tourism Wynter Mmolotsi said tourism has been identified as a key pillar under the Botswana Economic Transformation Programme (BETP).

Mmolotsi said under BETP, Botswana aims to increase tourist arrivals to 2.7 million by 2033, extend the average length of stay from the current 4.9 nights to 7.9 nights, and make tourism the number one contributor to Gross Domestic Product by 2030.

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