Botswana 'made P207m' from MICE strategy, BTO says
Friday, February 14, 2025 | 970 Views |
New sector:
The MICE strategy
is reportedly paying
off for government
PIC: MORERI SEJAKGOMO
Under the past administration, government initiated a MICE strategy seeking to position the country as a premier destination for international meetings and conferences. Conservative estimates indicate that hundreds of millions of pula were spent on events such as Forbes Under 30 Africa summits, the US Africa Business Summit and numerous others.
Speaking during a budget review hosted by First National Bank Botswana (FNBB), BTO Business Development Officer, Lopang Shato, said the country made P207 million coupled with a 59% increase in local conferencing capacity in the country.
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