Botash enters local retail salt market

Botsalt will be competing against locally produced Flamingo Salt and the Cerebos which is produced by Botash sister company Chlor Alkali Holdings (CAH) Group, a South African company. Cerebos is owned by CAH, which holds 50 percent stake in Botash. CAH also owns Walvis Bay port, which competes with Botash regionally.

“We are currently trying to market this product locally, as well as secure some space in local supermarkets,” Montwedi Mphathi, the managing director of Botash, said. “For now, Botsalt is sold in the Zambian market after they successfully embraced it.” Mphathi said he did not see Cerebos as competition as they were part of Botash. “We are learning a lot from Cerebos in terms of marketing’ They are assisting us to enter the retail sector, build our brand because they are registered with reputable supermarkets,” he said.