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Betway firms up Botswana presence

NEW ROLE- France-Mabiletsa
NEW ROLE- France-Mabiletsa

Betway, one of the world’s leading online sports betting companies, has consolidated its presence in Botswana with the appointment of Michelle France-Mabiletsa as country manager, a position akin to Chief Executive Officer.

The company’s arrival comes after securing a licence from the Botswana Gambling Authority, allowing it to operate in the country. In a statement last week, Betway said the establishment in Botswana is part of its strategy to tap into emerging markets, with the country being a key addition to the growing footprint across Africa, which already includes Ghana, Nigeria and South Africa. For Botswana, the development is significant as it aligns with national goals to diversify the economy through regulated industries like gambling. France-Mabiletsa, a veteran in commercial banking with nearly 25 years of experience, is no stranger to high stakes leadership. She played a role in securing a banking licence for BancABC in Botswana and led award-winning initiatives at First National Bank Botswana.

Her professional background in retail, corporate, and investment banking, combined with her academic credentials, a Master’s degree in Science from the University of Derby, equips her to navigate the complexities of the sports betting industry in a highly regulated environment. In her first public statement as country manager, France-Mabiletsa, underscored Betway’s commitment to creating local opportunities while maintaining strict adherence to governance and ethical practices. She emphasised that the company’s entry into Botswana is not just business, but is also an opportunity to contribute meaningfully to the country’s economic landscape.

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