Directors revealed the company has already made significant strides by launching their operations in that country earlier this year. "We are busy working on expanding into South Africa," Alpha Direct CEO and co-founder, Arun Iyer said. He added: “We did our South African launch this month and that means we will have three-country operation, which is part of our vision five years ago."
Apart from Botswana and South Africa, Alpha Direct has successfully opened an office in Lusaka, which is a key component of the company's regional strategy, which allows it to better serve its customers and partners in Zambia. In Botswana, the company employs 220 people. Iyer pointed out that Alpha Direct prides itself as the go-to insurance company for low risk customers. He said the company is the first insurance company to develop its own rating algorithm where they individually price list. "That is going to be applicable to about the 15% of the population where are going to be far cheaper than the competition.
