Alpha Direct creates splash with health care insurance move

Friday, April 10, 2026 | 650 Views |

Making moves: Iyer is seeing opportunity in health insurance

Local tech driven insurer, Alpha Direct, has entered Botswana’s health financing space, positioning itself as a private insurer seeking to disrupt a market long dominated by non-profit medical aid schemes.

The company has unveiled its health insurance offering, with plans starting from as little as P76 per month, as it targets a largely underserved segment of formally employed Batswana who remain outside private healthcare cover.

Alpha Direct’s entry introduces a different model into a market traditionally structured around medical aid funds such as Bomaid, BPOMAS and Pula Medical Aid. These schemes operate on a mutual “non-profit” basis where member contributions are pooled to fund healthcare costs.

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