Alexander Forbes rebrands to Alexforbes

According to Alexforbes Botswana's chief executive officer (CEO), Poloko Masitara the evolution of the Alexforbes brand directly aligns with the group’s recent corporate activity and supports its transformation towards becoming a member-oriented financial services provider. “It is part of a strategic shift to focus our energies on the positive impact the company has on people's lives.

It is not just a name change; it is a transformation that cuts across our business in how we connect, provide advice and make an impact,” she said. Further, she said the new brand is built on the principle of connection adding that it represents an open invitation to engage, participate and build together.