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Air Botswana banks on artificial intelligence to boost sales

Monday, September 04, 2023 | 710 Views |

Air Botswana launch its first mobile application PIC: PHATSIMO KAPENG

Air Botswana is embracing technology with the recent launch of its first mobile application. The app allows the national airline to obtain an in-depth understanding of its customer matrix and a chance to understand more on where they can capitalise to earn prime profits.

For many years, the state-owned national flag carrier has been doing business manually by carrying out its operations through a conventional call centre booking portal.

Speaking at the launch, Air Botswana general manager, Magdeline Mookodi said the launch of the mobile app underpins the company’s efforts to leverage on technology and create an intelligence that will serve as a revenue boaster for the company.

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Air Botswana banks on artificial intelligence to boost sales

Air Botswana is embracing technology with the recent launch of its first mobile application. The app allows the national airline to obtain an in-depth understanding of its customer matrix and a chance to understand more on where they can capitalise to earn prime profits.