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Air Botswana banks on artificial intelligence to boost sales

Air Botswana launch its first mobile application PIC: PHATSIMO KAPENG
Air Botswana launch its first mobile application PIC: PHATSIMO KAPENG

Air Botswana is embracing technology with the recent launch of its first mobile application. The app allows the national airline to obtain an in-depth understanding of its customer matrix and a chance to understand more on where they can capitalise to earn prime profits.

For many years, the state-owned national flag carrier has been doing business manually by carrying out its operations through a conventional call centre booking portal.

Speaking at the launch, Air Botswana general manager, Magdeline Mookodi said the launch of the mobile app underpins the company’s efforts to leverage on technology and create an intelligence that will serve as a revenue boaster for the company.

Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

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