Air Botswana banks on artificial intelligence to boost sales

Air Botswana launch its first mobile application PIC: PHATSIMO KAPENG
Air Botswana launch its first mobile application PIC: PHATSIMO KAPENG

Air Botswana is embracing technology with the recent launch of its first mobile application. The app allows the national airline to obtain an in-depth understanding of its customer matrix and a chance to understand more on where they can capitalise to earn prime profits.

For many years, the state-owned national flag carrier has been doing business manually by carrying out its operations through a conventional call centre booking portal.

Speaking at the launch, Air Botswana general manager, Magdeline Mookodi said the launch of the mobile app underpins the company’s efforts to leverage on technology and create an intelligence that will serve as a revenue boaster for the company.

Editor's Comment
Women unite for progress

It underscores the indispensable role women play in our society, particularly in building strong households and nurturing families. The recognition of women as the bedrock of our communities is not just a sentiment; it's a call to action for all women to stand together and support each other in their endeavours.The society's aim to instil essential principles and knowledge for national development is crucial. By providing a platform for...

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