Football’s First National Bank :: Mmegi Online

With football feeling the full impact of its own version of the climate change where sponsors were drying up, the game was in desperate need of a saviour.

One would have to rewind back to 2009 when then Botswana Telecommunications Corporation (BTC) introduced a game-changing deal, which was initially P24million over three seasons. At its peak the BTC sponsorship surpassed the P10 million-per-season mark, making it the richest in the history of the sport as the telecommunications company pumped close to P100 milllion in a period spanning a decade.

However, the relationship between BTC and the Botswana Football Association (BFA) broke down and the company sponsored the league for just P5 million in 2020, before exiting the scene. Since BTC’s departure, football has knocked from one door after the other but largely emerged empty handed.

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Football’s First National Bank

With football feeling the full impact of its own version of the climate change where sponsors were drying up, the game was in desperate need of a saviour.

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