Buy one, get one free fails to move GU fans

Monday, August 21, 2023 | 30 Views |

Those who frequent liquor shops need no introduction to the famous promotion strategy of buy one get one free, usually attached to drinks that are about to reach the end of their shell life.

While Gaborone United is far from its 'sell-by date', the club turned to the buy one, get one free sales promotion in a bid to lure fans to the National Stadium for their CAF Confederations Cup tie against Madagascar side, ELGECO PLUS on Saturday.

Additionally, ticket prices were selling for a nominal P20 for the rest of the ground while the covered stands sold for P50. GU management was probably rubbing its hands in glee and giving each other a pat on the back for what should have passed for a masterstroke.

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