Moroka returns from Zim's HIFA 'a lot wiser'

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Local performing arts artist and founder of Mandy Productions, Edward Moroka, has returned from the eye-opening Annual Harare International Festival for the Arts (HIFA) 2013 much wiser.

Moroka was invited to HIFA 2013 Arts and Culture practitioners' meeting at which  artists from Zimbabwe and other countries  discussed ways to promote and sell the creative industry in Africa."I have learnt a lot from that meeting.We discussed how we can grow our arts festivals; performances and how to attract sponsors (sell of our shows).We came up with constructive ways of using social media to sell our festivals and shows," he told Showbiz.The young man, who is passionate in grooming the creative arts in the country, said that he has learnt much from the Zimbabwean event.

He said that he was fascinated by the way the business sector is involved in the grooming of the entertainment industry including the performing arts. He said that private companies together with embassies support the performing arts industry, which enables the arts to contribute to Zimbabwe's gross domestic product (GDP).Moroka said that at Zimbabwe arts industry is taken seriously that is why companies are on board, as they believe in investing the industry. He said that this has enabled Zimbabwean arts grow and gave many of the countries artists international recognition.

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