Moroka returns from Zim's HIFA 'a lot wiser'
Tuesday, May 14, 2013

Moroka was invited to HIFA 2013 Arts and Culture practitioners' meeting at which artists from Zimbabwe and other countries discussed ways to promote and sell the creative industry in Africa."I have learnt a lot from that meeting.We discussed how we can grow our arts festivals; performances and how to attract sponsors (sell of our shows).We came up with constructive ways of using social media to sell our festivals and shows," he told Showbiz.The young man, who is passionate in grooming the creative arts in the country, said that he has learnt much from the Zimbabwean event.
He said that he was fascinated by the way the business sector is involved in the grooming of the entertainment industry including the performing arts. He said that private companies together with embassies support the performing arts industry, which enables the arts to contribute to Zimbabwe's gross domestic product (GDP).Moroka said that at Zimbabwe arts industry is taken seriously that is why companies are on board, as they believe in investing the industry. He said that this has enabled Zimbabwean arts grow and gave many of the countries artists international recognition.
But as the conference concludes, Batswana must ask: Will this be another talk shop, or will it spark real change? The answer lies in whether every stakeholder, from the President to community leaders, transforms rhetoric into action.The President rightly highlighted that crime, especially GBV, thrives in private spaces. His call to empower churches and counsellors as early warning systems is sensible. But good ideas mean little without funding...