Johwa relishes his time at the Grahamstown festival

For Johwa, taking part in this popular festival was not about making money but rather getting the much sought after exposure. 

"It is not a place to make money; it is a place to market yourself," says Johwa who was performing in the fringe artists' stages.  He says at some point, they shared the stage during which each artist had to perform for 30 minutes.  By his own standards, Johwa, who has just scooped first prize for contemporary music in the Presidential Music Awards, their first show was not well attended.  But this did not deter him from marketing his music to foreign audiences.