Vee and the drama group Millennium House Productions (MHP) are engaged by Botswana Export Development and Investment Authority (BEDIA) to help drive the message home through the public education campaign, which started in Gaborone and has already covered 51 villages nationwide.
In Maun two shows were held, one in front of Nando's, which was attended by BEDIA chief executive officer (CEO) Jacob Nkate and Brand Botswana deputy director Ludo Mokotedi - and the second show at the Maun bus rank before proceeding to Sehitwa, Gumare, Etsha, Sepopa and Shakawe where more shows are lined up. No speeches were made as BEDIA has decided to use the arts to spread the message on the new logo that goes under the tagline 'Botswana Our Pride Your Destination' replacing the earlier one - 'Opportunity And Tranquility Beckons'.
Vee played some of the hits that have endeared him to many music lovers across the country. His performance was characterised by interludes in which he taught the public about the brand. And the people, especially the youth and students, loved it.
