Some countries have enhanced their profile by hosting major international sporting events. Some Cities are only known because of the sporting events that they have hosted. How many people knew about Sochi before the recent Winter Olympics? As a country, Botswana should also strive to host as many sporting events as possible, as they can bring us together as a nation and can put our country, our capabilities and prowess in the spotlight.
We are just over 50 days away from hosting the Africa Youth Championships, dubbed Gaborone 2014. This is an event that will attract a lot of people to the country. This event will most probably have a lot of spin offs into the economy, including the tourism, hospitality, catering and transport sector among others. People will spend money here and put something into our economy. While sport brings together people to rally behind their sporting teams, the visitors will get to know about and appreciate what Botswana has to offer. Through hosting such major sporting events, we can sell our country.
