How political parties used propaganda in the last elections :: Mmegi Online

The last elections were undeniably the most infectious and interesting since independence. For a student of political science like me, what caught my eye was the manner in which political parties applied propaganda in their quest to gain votes. It was a sport of seesaw because the pendulum kept tilting this way and that way until the day of elections.

I grew up in the era of the Cold War where propaganda use was the order of the day. Before I go too deep into many details, allow me to explain what propaganda is and is not. The word propaganda is a Latin word which in a literal translation means “propagation”.

In fact the genesis of the word is of a religious order were evangelism was referred to by the Catholics as propaganda. In the era of the Cold War, propaganda was often considered to be lies from the opposing side. This view has persisted to this very day.

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