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Sport betting shakes fans’ loyalty

Divided attention: Sport betting has split loyalty during matches PIC: KENNEDY RAMOKONE
Divided attention: Sport betting has split loyalty during matches PIC: KENNEDY RAMOKONE

Imagine betting against your team to lose and during the match you cross your fingers for the result to end in favour of a team you passionately dislike. This is what the lure of the quick cash offered by online betting explosion has turned sports fans into, writes MQONDISI DUBE

Traditionally the fans’ lines have never been blurred. Either you are Liverpool or Manchester United, Orlando Pirates or Kaizer Chiefs, or Township Rollers or Gaborone United.

But thanks to the rapidly growing sport betting industry, the lines are now narrower, with room to switch allegiance during a match. It now depends on where your money is, with loyalty temporarily, or in some extreme cases, permanently thrown out of the window.

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