Local sport has struggled to attract sponsors, with the most popular code, football, one of the hardest hit. FNB Botswana will become the elite league title sponsor ahead of the start of the next season with a deal worth P9.5 million per season for the next three years. FNB Botswana will direct an additional fund of over P5 million to the development of the local game. Bogatsu, speaking during the unveiling of the FNB-sponsored league logo, name, and trophy on Thursday, said the banking institution has decided to take a 'gamble' to partner with football despite the negative cloud that has hovered over the code for a long time. "For a very long time, corporate Botswana has been accused of not supporting sports and football in particular in Botswana.
We have taken this opportunity as FNB despite all the challenges that we read about in the media about football, to sponsor football because we believe that all the challenges that you are facing are challenges that are faced by most football communities in various countries," Bogatsu said. He further said FNB has decided to be part of the development of football and partner with the Botswana Football League (BFL) with the belief that the local football leadership will rise above the challenges they are facing. Bogatsu argued that these are not insurmountable challenges, and not unique to Botswana, as the situation locally is similar to those in neighbouring countries and some of the best leagues in the world.
