BFL admits branding failures
Friday, March 24, 2023 | 60 Views |
Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE
Responding to a Mmegi Sport inquiry, BFL CEO, Senzo Mbatha said they are working on closing the gaps. Towards the end of February, the league signed a sponsorship deal with Absa, which will run until the end of the season.
But the Absa branding and even that of the BFL has been missing in most matches, particularly in the northern part of the country. “We are aware that we have several shortcomings.
More than P8.1 million has already been spent, yet there appears to be no lasting solution in sight. This is not simply a dispute between the DIS and a group of officers. It is a matter of public accountability. Every pula spent by government comes from taxpayers who expect public funds to be used wisely and responsibly, especially during economic hardships faced by many.The officers exercised their constitutional right to seek justice through...