BFL admits branding failures
Friday, March 24, 2023 | 60 Views |
Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE
Responding to a Mmegi Sport inquiry, BFL CEO, Senzo Mbatha said they are working on closing the gaps. Towards the end of February, the league signed a sponsorship deal with Absa, which will run until the end of the season.
But the Absa branding and even that of the BFL has been missing in most matches, particularly in the northern part of the country. “We are aware that we have several shortcomings.
As such, we are now one step away from the shame of being labelled amongst the world’s worst offenders. This is a national embarrassment that demands an immediate, united response from every corner of our society. Pointing fingers is useless, we must all hold up our hands and play our part in the dealing with this matter.To our government and the Botswana National Sports Commission (BNSC), the call is for the to adopt decisive leadership and...