mmegi

BFL admits branding failures

Friday, March 24, 2023 | 60 Views |

Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE

FRANCISTOWN: The Botswana Football League (BFL) has admitted that branding during league matches is fraught with shortcomings.

Responding to a Mmegi Sport inquiry, BFL CEO, Senzo Mbatha said they are working on closing the gaps. Towards the end of February, the league signed a sponsorship deal with Absa, which will run until the end of the season.

But the Absa branding and even that of the BFL has been missing in most matches, particularly in the northern part of the country. “We are aware that we have several shortcomings.

Already have an active account? Log in here.

Or Sign up and get unlimited access to premium articles.

This is not reversal born of weakness- Salakae

Larona Makhaiza | 13 h ago

Batlokwa reject Tlokweng expansion plan

Tsaone Basimanebotlhe | 1d ago

Enough is enough – Kgosi Gaborone

Tsaone Basimanebotlhe | 1d ago

CoA dismisses Meswele convicts' appeal against 40-year imprisonment

Pini Bothoko | 1d ago

‘Insurance killer’ case leaves family in ruins

Innocent Selatlhwa | 1d ago

Serowe police probe Mogorosi tragedy

Pini Bothoko | 1d ago

Man found seriously injured by Letlhakane roadside

Pini Bothoko | 1d ago

Traditional doctor found hanging in a tree in Tewane

Pini Bothoko | 1d ago

BPF should get house in order

Speaker of the National Assembly, Dithapelo Keorapetse, has this week rightly washed his hands of the mess, refusing to wade into a party squabble that has no clear leadership and no single version of the truth.When a single party sends six different letters to the Speaker’s office, each claiming to be the authoritative voice, it is not just confusion, but an embarrassment.Keorapetse is correct to insist on institutional boundaries. Parliament...

Mmegi Editor | 27 March 2026

About us

Mmegi is the leading independent source of breaking news, latest news, current
affairs, Politics, Business, Sport, debates, analysis, and entertainment news in Botswana.

Explore

More

BFL admits branding failures

FRANCISTOWN: The Botswana Football League (BFL) has admitted that branding during league matches is fraught with shortcomings.

This is not reversal born of weakness- Salakae

Batlokwa reject Tlokweng expansion plan

Enough is enough – Kgosi Gaborone

CoA dismisses Meswele convicts' appeal against 40-year imprisonment

‘Insurance killer’ case leaves family in ruins

Serowe police probe Mogorosi tragedy

Man found seriously injured by Letlhakane roadside

Traditional doctor found hanging in a tree in Tewane

BPF should get house in order