BFL admits branding failures

Friday, March 24, 2023 | 60 Views |

Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE

FRANCISTOWN: The Botswana Football League (BFL) has admitted that branding during league matches is fraught with shortcomings.

Responding to a Mmegi Sport inquiry, BFL CEO, Senzo Mbatha said they are working on closing the gaps. Towards the end of February, the league signed a sponsorship deal with Absa, which will run until the end of the season.

But the Absa branding and even that of the BFL has been missing in most matches, particularly in the northern part of the country. “We are aware that we have several shortcomings.

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