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BFL admits branding failures

Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE
Board issues: Branding has been poor for Premier League matches PIC: KENNEDY RAMOKONE

FRANCISTOWN: The Botswana Football League (BFL) has admitted that branding during league matches is fraught with shortcomings.

Responding to a Mmegi Sport inquiry, BFL CEO, Senzo Mbatha said they are working on closing the gaps. Towards the end of February, the league signed a sponsorship deal with Absa, which will run until the end of the season.

But the Absa branding and even that of the BFL has been missing in most matches, particularly in the northern part of the country. “We are aware that we have several shortcomings.

Editor's Comment
Gov't must guard against cadre deployment

As the Botswana National Front (BNF) discusses a policy to place suitably qualified members in strategic positions, the guiding consideration should remain whether an individual is the best person to serve the country. There is nothing wrong with qualified party members applying for public positions. Political affiliation should neither disqualify a capable candidate nor give them an advantage over others. Every Motswana deserves a fair...

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