SVM Revamps As It Turns 20

The Movement revealed a new logo and a website. Speaking during the launch ceremony, SVM chairperson, Keenese Katisenge said the purpose of the SVM 20th anniversary campaign was to celebrate the achievements of volunteers to Botswana sport. It also celebrated the roll out events aimed at contributing to enhance professionalism in sport administration in local sport since volunteers in the country largely run sport. “SVM was formed with the main purpose of creating a body responsible for coordinating and managing sport volunteers’ activities in Botswana. As SVM strategically transforms the way it conducts itself as part of the 20th anniversary, we take this opportunity to better define our identity and brand promise to those we serve,” she said.

However, the chairperson said their core identity remains the same. She added that to reinforce that identity; they have focused the core philosophy on providing volunteerism in sport for excellence and prosperity as per their mission.