New sponsor on the cards for Premier League

Be MOBILE is reportedly keen to renew ties with the Botswana Premier League (BPL) as it is satisfied with returns from the six-year-old relationship. The deal between BPL and the cellular phone services provider expires next May. It is said that the be MOBILE brand grew exponentially over the contract period, largely due to its association with soccer. Talks for a new deal are yet to open but reports say that a cellular phone services provider has sneaked in and is about to seal a sponsorship agreement with the soccer authorities.