BNOC warns against ambush marketing

During the Rio 2016 Olympic Games, a local company was forced to pull down a billboard that had an image of 800m sensation, Nijel Amos. The BNOC said in a statement this week that there are some entities and individuals in Botswana that are illegally advertising images of local athletes and the team that is currently participating in the Olympic Games.

“This contravenes Rule 40 of the Olympic Charter, which prevents athletes who are competing in the Games from allowing their names, images or sporting performance to be used in advertising during a ‘blackout period’, which is before, and during the Games, without the express permission of the International Olympics Committee (IOC),” the statement reads.