BFA hosts FIFA marketing course

The course under the aegis of the Botswana Football Association (BFA) is conducted by 'Ian' Riley and Mark Gleeson.

Botswana is among three countries that will benefit from the FIFA course. Others are Sri Lanka and Trinidad and Tobago. Gleeson said the course will furnish the participants with the necessary knowledge in football marketing and communications, which are very essential in the modern game. He stated that FIFA spends over $120 million a year on courses alone. He added that Botswana football has improved a lot in recent years as exemplified by the performance of the national teams. "Botswana has improved a lot in football as you are only three points away from qualifying for the Africa Cup of Nations. The Under-23 side has also performed well by beating Tunisia, who are the powers of African football to get in to the last phase of the Olympic qualifiers," he said.