Be mobile transforms football

During the launch of the sponsorship, the company proved what marketing is all about.
At the Sunday game between Gaborone United and Mochudi Centre Chiefs, the University of Botswana Stadium was painted be Mobile colours and everything was organised with clock-work precision.

Members of the press and other officials at the match were given tags to enable them easy access to the stadium while a tunnel in be Mobile colours, was erected from the dressing rooms to the pitch.