Sparkling Botswana

Friday, February 15, 2008

As you say in your editorial on 14 February, the new Botswana brand of "Opportunity and Tranquility Beckon" is not exactly snappy, and needs a dictionary to understand it properly.

May I suggest snappier alternatives? Either "Botswana--At the Heart of Southern Africa" or "Botswana--Put a Sparkle in Your Life". (Abbreviated when necessary to "Warm-Hearted Botswana" and to "Sparkling Botswana" or "Bright Botswana").

The first one suggests the warm heart of the people and romance, as well as Botswana's opportunities within the region. The second one suggests not only diamonds, the clear water and flashing fish of the Okavango, but also novelty and excitement.

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Sparkling Botswana

As you say in your editorial on 14 February, the new Botswana brand of "Opportunity and Tranquility Beckon" is not exactly snappy, and needs a dictionary to understand it properly.

Its seventh heaven for pork lovers

Maun to get intimate with Ronald’s artistry

Maikano Serenaders to elevate chorale

Major Moves brings another rib-cracking session

Ratie is My Star 2024 winner

Dops Baipidi releases Ke Moya

Makgadikgadi Walk makes way for Epic

Tribunal rules in Zakhem's favour

Women unite for progress