Not a single day passes without Radio Botswana engaging in one of her incessant call-in programmes.
The broadcasters seem to want to outdo each other with the number of phone calls they can bring into the studio. Thus you have from Monday to Saturday programmes such as Live Line, Talking Heads, Maokaneng, A re bueng, etc. Not satisfied with these many talk shows they decided to rope in Masa a Sele - the morning show. So these days instead of receiving informative antidotes in the morning before we leave our homes for work we are bombarded with boring phone calls about bad roads and the like. Gone are the days of 'Masasankegi', 'Peretshitswana' and beautiful African rhythms to see one off to work! You can imagine the effect on our productivity. Entertainment is an integral part of what services a radio station can offer to its publics. And that entertainment can have a positive impact in improving productivity by way of boosting the national morale early in the morning and giving those returning from work something to relax and prepare themselves for the next day. Radio Botswana must never lose sight of this fact. Especially since for most of the, day its programming is taken up by schools broadcasting.
