Obama inauguration a lesson for Media coverage of minorities

The media is always under attack for a media black out on minorities. The media is also accused of perpetuating societal stereotypes by its representation of certain populations. However, the media has done exceptionally well in terms of representation of minorities, during the inauguration of US President Barack Obama.

This raises a question, of whether the media reflects society or re-creates its own world? Were the minorities represented on TV because the American society had invited them to the ceremony, or the media made an extra effort to represent minorities on television? On inauguration day, the above scenarios were applicable.  And we got coverage that reflected diversity in the American society.

I was watching the inauguration of Barack Obama with friends.  The comments made were not the ones I usually get when we have such a time. It started when they saw a black American boy. One of them said "... a a! bona ngwananya.... a ke setlogolo sa ga Obama? (see the little boy, is he Obama's nephew) Next was "...a! bona bo magogo (mosadimogolo)... (see the old woman)" Later it was "a a!  leba diwheel chair ba ile le bone" (are those in wheel chairs attending too) The other one said "go riana batho bantsho ba bantsi jaana kwa Amerika mama? (By the way, are there so many black people in America). Their comments were destructing me and I asked them to stop as one of them was saying "le ma 14 baitse sengwe ka President" (do teenagers know anything about the presidency?)

Editor's Comment
Women unite for progress

It underscores the indispensable role women play in our society, particularly in building strong households and nurturing families. The recognition of women as the bedrock of our communities is not just a sentiment; it's a call to action for all women to stand together and support each other in their endeavours.The society's aim to instil essential principles and knowledge for national development is crucial. By providing a platform for...

Have a Story? Send Us a tip
arrow up