It's primitive to call people primitive

The condemnation comes in the wake of controversial comments made on the BBC by Baroness Jenny Tonge, the Liberal Democrat peer, who called the Bushmen of the Kalahari Desert 'stone age' and 'primitive.'

The ASA has become the latest supporter of Survival International's campaign against racism in the media which challenges the use of terms like 'stone age', 'primitive' and 'savage' to describe tribal and indigenous peoples. Other supporters include prominent journalists such as John Simpson, John Pilger and George Monbiot.