It Is Time For A Fresh Start

It never occurs to the bees that there is another way out. It never occurs to them that what they are doing is not producing the required result. Faced with undeniable evidence to the contrary, bees remain adamant of the efficacy and effectiveness of their methods. As their efforts continue to yield nothing but frustration the bees become more agitated, buzz louder and continue to pursue their agenda with more vigor. This is called commitment escalation.