On May 3, 2010, BFA announced that it would sell 250 tickets it had received from the Federation Internationale de Football Association (FIFA) to interested members of the public on a "first come first served" basis. To achieve this end, and knowing that there would be more demand than the number of tickets available, BFA decided that as when people arrived at the ticket sale venue, they would be given numbers so that those who arrived before others would be served first in line with the principle of "first come first served".
Whilst it was never in doubt that there was a lot of interest in the World Cup tickets, it was not anticipated that people would come to the venue of the sale of tickets as early as they did. Nonetheless, in order not to disadvantage those who came first, people were given numbers and, when it was realised that more numbers than the available tickets had been given out and that it would not serve any purpose to continue giving out more numbers, the process was stopped.
