Media neutrality: an incorrect yardstick for good journalism?

I intentionally exclude the state media, due to an apparently barracked space to engage. Political parties, to be specific, both ruling and opposition, carried out a string of public statements to the effect that some media houses were intentionally reporting subjectively crafted content biased against their respective parties.

Which then begs these questions, is it possible for journalists to be ‘neutral’ and ‘objective’ in their reporting? Is it a fair burden to impose on journalists, that they be neutral and objective in their reporting? What does it even mean to be neutral and objective?